Marketing Planning, Strategy and Program Design
Our client services group is skilled at helping our clients accelerate sales and profit through the development of thoughtful marketing plans and the execution of performance-insistent marketing programs. We have extraordinary experience designing and deploying lifecycle marketing initiatives that attract preferred prospects, maximize yield from current customers and ensure the retention of the most valued customers.

Our Marketing and Communications Services
Managing a client’s brand requires the mastery of a wide variety of marketing and communications disciplines. With an experienced staff and the latest technologies, Riley Hayes offers proven capabilities in the areas that are crucial to a brand’s success.

Direct Marketing
Riley Hayes has committed itself to being one of the few brand-building agencies that can also provide a high level of direct marketing expertise. Direct marketing demands intensive attention to detail, practical nature and measurable results, making it one of the most difficult disciplines in the marketing communications mix. We know our mastery of direct marketing has had a positive effect on our clients’ businesses.

Advertising
In a world filled with messages, Riley Hayes creates advertising that not only has the power to get people’s attention, it has the power to persuade. With concepts based on rock-solid strategies, Riley Hayes’ work succeeds in a broad range of media.

Design
Design is how we visually represent a client or a brand to the world. Riley Hayes truly values the way a brand is extended through identity systems and its ultimate design components. Design systems bring a brand to life, giving it strength and creating unity among disparate marketing efforts. The strategic designers at Riley Hayes create and maintain comprehensive design systems and consistently give our clients outstanding work.

Public Relations
Reaching a client’s target audience often requires going beyond paid media. With our multi-disciplinary approach, we are able to integrate media relations, memorable events and promotions with our other marketing program efforts to provide a seamless brand to our target markets, preferred prospects and valued loyal customers.