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Riley Hayes created a multi-tiered college encouragement campaign
that broke in April 2007, telling young teenagers “don’t
just doodle—make it happen”. The campaign included
a collaboration with MAKE animation on a TV spot, trans stop
posters, school notebooks and a website filled with resources
and links. Absolute Music and the Minneapolis band Catchpenny
provided the soundtrack.
View
TV Spot Here (MOV 1MB)
Riley Hayes and Minnesota State Colleges & Universities
received the highest award from the Council of Advancement
and Support of Education (CASE) 2006 advertising competition.
The Grand Gold Medal was awarded for the “Amazing Facts” print
campaign, which highlights the impact that Minnesota State
Colleges & Universities graduates have on the economy
and vibrancy of the state.
Click
Here To View
Riley Hayes and Orange Filmworks recently collaborated to
film a public service announcement featuring the Ronald McDonald
House Pop Tab Collection Program. A dozen kids, a
few thousand pop tabs and 20 local scenes all came together
one day in June for the filming of the 30-second spot. The
spot encourages kids to collect pop tabs in support of the
Ronald McDonald House. The Ronald McDonald House provides
homes to families of critically ill children during their
child’s
hospital stay. The PSA is slated for completion in August.
The angels may be wearing Ronald McDonald’s red shoes.
They’re at the center of a new campaign that promotes
the economic benefits of McDonald’s restaurants and
the Ronald McDonald House to local legislatures in Minnesota,
Wisconsin, Iowa, plus North and South Dakota. The posters,
ads and tray liners feature Ronald’s red shoes in a
classroom, barn and hospital setting. The campaign may soon
go nationwide.
Click Here To View Creative
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